Digital Printing
Digital printing is a modern printing method that directly transfers digital files to a variety of substrates, such as paper, cardstock, or even fabric. It’s a more cost-effective option for short print runs because it doesn’t require the creation of printing plates. Each print can be customized, making it suitable for personalized materials. Digital printing is known for its quick turnaround time and flexibility in handling variable data.
Offset Printing
Offset printing, on the other hand, is a traditional printing method that involves transferring ink from a metal plate to a rubber blanket before applying it to the printing surface. It’s often used for large print runs, as the initial setup cost is higher due to the creation of printing plates. However, once set up, the per-unit cost decreases for high-volume jobs. Offset printing is known for its high-quality and consistent results, making it suitable for projects like magazines, brochures, and packaging.