Its also known as retail branding or store identity, is the process of creating a distinct and recognizable image and personality for a retail establishment. It involves the strategic use of design elements, messaging, and experiences to convey a unique and cohesive identity that sets the store apart from competitors and resonates with its target audience. Store branding encompasses various aspects, including the store’s sign, logo, color scheme, interior design, sign boards, packaging, wall branding, banner printing, shopping bag, hoardings, etc. A strong store brand and retail signs can help build customer loyalty, enhance trust, and differentiate the store in a crowded marketplace, ultimately contributing to its success.
STORE BRANDING
